This page assumes you already have a marketplace publishing successfully — see Publish & install first. It does not re-document Anthropic’s GitHub-integration screens (App install, token verification, admin console UI); those are linked out to Anthropic’s own docs below.
Two channels
Use the personal channel to try a marketplace yourself or share it informally. Use the org channel when you want a plugin to show up for teammates without each of them doing anything — including, if you mark it required, whether they ask for it or not.
Personal install (public repo)
Anyone on a paid Cowork plan can add your marketplace themselves — no admin involved.1
Open Plugins in Customize
In Cowork, go to Customize → Plugins.
2
Add marketplace
Click Add marketplace and paste your repo —
owner/repo shorthand or the full GitHub URL both work. Public repos are supported here.3
Install the plugin
Find your plugin in the marketplace listing and install it.
Org-wide rollout (private repo)
This is the channel that gets a plugin in front of your whole team with no per-person action — and, for required plugins, no way for members to opt out. It has one hard requirement Anthropic enforces at the platform level: the repo must be private or internal. Public repos are rejected outright for organization marketplaces.1
Publish to a private repo
Connect a private (or GitHub-Enterprise internal) repo as your marketplace’s publish target — the same Connect GitHub Repository flow, just pick a private repo instead of a public one. If your marketplace is currently published somewhere public and you want org rollout too, connect a second, private repo for it — Moxn’s GitHub App writes wherever it’s installed, private included. Publish normally from there.
2
Plan to release through a pull request
Org auto-sync fires on a merged pull request that includes a version bump — so releases for this channel go through a branch, not a direct commit to the default branch. Moxn supports that end to end: commit to a branch,
open_pr, merge_pr. See the release section below.3
Get the Claude GitHub App installed on that repo
This is a separate app from Moxn’s — Anthropic’s Claude GitHub App has to be installed on the same repo for org sync to work. Handled once by whoever administers the repo; see Anthropic’s guide linked below.
4
An org Owner registers the marketplace, once
In claude.ai admin settings: Plugins → Add plugin → GitHub, then enter
owner/repo. This is a one-time setup step done by the organization Owner — not something each user or Moxn does per release.Publish, then merge the PR — that’s the release
This is the one thing to internalize about the org channel: auto-sync fires when a pull request that includes a plugin version bump is merged to the repo’s default branch. Not any push, not any publish — a version bump has to be part of what lands, and it has to land as a merge, not a direct push. Moxn does not bump versions for you, so a release for this channel is three deliberate steps on a branch:Where each surface stands
Chat modes are a dead end for plugin distribution, on both vendors — Claude’s claude.ai/desktop Chat tab and ChatGPT’s Chat mode have no plugin or marketplace concept; skills only load there through each vendor’s own zip-upload path, with no git story. If a Chat-mode user needs live content from your Moxn marketplace, the closest thing is reading it through Moxn’s own MCP —
marketplaces { action: "read_file" } returns a skill’s current text directly, without going through a vendor plugin system at all.